12 EXPORTING well connected ‘Born in the USA’: Liverpool Chamber ATA Carnet Program Far Exceeds Expectations Explosive growth is one way to describe the expansion of ATA Carnet services offered by the Liverpool Chamber (LCC). Prior to March 1st 2015, the LCC processed and issued 30 to 40 ATA Carnets annually for a small group of regular export documentation customers. In the past 18 months they have delivered 1,275+ ATA Carnets to dozens of U.K. companies across Britain. LCC has issued an average of 70 carnets a month using an advanced system provided by their technology partner in the USA, ‘Boomerang Carnets LTD. The enviable growth in carnet issuing can be attributed to a potent cocktail of efficiency, customer service and cost. The boomerang carnets’ technology allows applicants to do 100% of their application, carnet and guarantee, online, from anywhere. The only paper to cross hands is the final, printed ATA Carnet document which can be delivered electronically in London, Liverpool or Crewe. As a matter of practice, the LCC delivers an ATA Carnet within 24 business hours of receiving a completed online application which assists many customers including film and video production companies to manage tight deadlines. Expanded and enhanced international services are the brainchild of Andy Snell, Director of International Trade & Commercial Services Curt Wilson, Jacqueline Dalgliesh of ‘Boomerang Carnets’ visiting Sarah Woolley and Andy Snell in Liverpool who joined the LCC in late 2013. Snell visited Illinois in 2015 and returned with a proposal with boomerang carnets LTD to the Chamber board and BCC in September of 2015. By March 1st, 2015, a pilot program was launched. The 6-month pilot proved the viability of the electronic ATA Carnet service and resulted in the substantial growth. Export Documentation Manager, Sarah Woolley, a Chamber veteran, initially employed a cautious scepticism after doing things the same way for so long but is now thriving with a growing team behind her.
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